Arrested DevelopmentA connected digital home and fan growth system
Geo-segmented tour-email and newsletter infrastructure; estimated ~75 minutes less manual setup per show.
LIFECYCLE SYSTEMS / APIS / CUSTOM TOOLS
Marketing automation and custom software that reduce repetitive work.
Once a process is understood and repeatable, I look for ways to make it faster, clearer and more reliable. I build connected marketing workflows and bespoke tools around actual operating needs—from audience segmentation and event reminders to API integrations, data analysis and AI-assisted applications.
01
Marketing automation, APIs and custom software services
- Subscriber capture and Mailchimp lifecycle automations.
- Audience segmentation and event-driven communications.
- GA4 and PostHog instrumentation, conversion events and attribution.
- API connections, structured data transformations and scheduled workflows.
- Internal tools and AI-assisted applications with human review and QA.
- Documentation, ownership, maintenance considerations and handoff.
02
Building reliable automation around real workflows
I look for repetitive decisions and manual processes that can be defined, verified and improved. Where human judgment is important, the system should support it rather than hide it.
Automation and bespoke software projects
Case studies
Custom SoftwareBespoke tools built to remove operational friction
A production budgeting tool used in professional workflows, plus other structured automation builds.