Page 12
Treatments
Bid-winning creative documents
JARROD TAFOYA
GTM strategy, creative direction & automation
The idea, the build, the results. One person.
I connect go-to-market strategy to execution—from bid-winning treatments and RFPs to websites, platforms, paid growth, and AI-powered automation.
Page 24
Websites
15 client sites shipped
Page 36
Platforms
A solo-built tool in live use
Page 48
Growth
Meta systems across five accounts
Selected wins
NBAAMERICAN EXPRESSACCFIVE GUYSCITY OF ATLANTA
Inside this issue
01
Treatments & decks
Concept, narrative, creative direction, pitch decks, and bid-winning treatments.
02
Websites & platforms
Strategy through copy, design, build, launch, and a backend clients can actually use.
03
RFP strategy
Packages and presentations that have won work with Atlanta, the ACC, and pro sports.
04
GTM systems & automation
Paid-growth testing, funnel architecture, and AI-powered workflows that connect strategy to execution.
The work
Selected dispatches
The workPage 12
NBA × American Express
A commercial treatment built to win the room
Concept, visual language, and director's voice for a high-stakes commercial bid.
The bidPage 19
City of Atlanta
Two years shaping the State of Tech story
RFP strategy, official reporting, presentation narrative, and web updates for Atlanta's technology story.
The buildPage 26
ACCAC
A complete website, handed back ready to run
Narrative, creative direction, technical build, and an intuitive backend for the client team.
The buildPage 33
Project Pharos
World-building for an anime project
Concept, design, and Webflow build for an expressive launch experience.
The returnPage 40
Alternative Health Atlanta
From 250 to 5,200 on Instagram
Two years of paid creative testing and growth operations across web, social, email, and Meta.
The studioPage 47
Iman Europe
An artist brand built through release
Brand narrative, website, and release strategy for an independent artist.
01
Won
RFPs for the City of Atlanta, an ACC subsidiary site, a podcast production contract, and marketing services for a pro women's sports team.
02
Built
15 client websites, the official 2025 State of Tech report, concept campaigns, and a production budgeting platform now in live use.
03
Returned
A Meta growth system refined across five account types; Alternative Health Atlanta grew from 250 to 5,200 Instagram followers.
The finance-to-creative transition was the point.
I make the idea, and I make the thing. Bid-winning treatments for the NBA, Amex, and Five Guys. RFP strategy that won contracts with the City of Atlanta, the ACC, and pro sports teams. A production budgeting platform, built solo, now in live use. Paid growth on Meta, refined across five accounts, at costs most agencies would frame as a case study.
The common thread: the work is judged by what it returns. Ten-plus years at NYSE and startups, plus an MBA, taught me to weigh creative the way investors weigh assets—and to make the kind that holds up under that math.
Brands bring me the whole arc, concept through finished build. Agencies and production companies bring me one piece—the treatment, the deck, the build, the growth plan—and get it back done, no hand-holding.
Field notes
What partners say
“Jarrod designed and built the entire ACCAC website from scratch and revitalized our digital presence. What makes him exceptional is his ability to operate as a true end-to-end partner. You hand him an initiative, and he delivers a complete, scalable asset without needing to be managed.”
Leslie Stevens
ACCAC Coordinator
“He brings creative judgment and execution to every brief, and every deliverable comes back stronger than I asked for, on time, with a point of view I didn't have to wrestle with. If you need a partner who takes an idea and turns it into something better than you imagined, hire him.”
Donnie Beamer
Atlanta Technology Leader
Opinion · The next assignment