Huddl'nFrom early adoption to 60K+ active users
Early-stage growth leadership and creator adoption.
GROWTH MARKETING / DIGITAL STRATEGY
Growth marketing and digital strategy, built around the right problem.
I help teams figure out what's holding acquisition, engagement or conversion back, then connect strategy with the campaigns, creative, lifecycle systems and measurement needed to improve it.
01
Growth marketing services and deliverables
- Growth diagnosis, customer and audience research, go-to-market planning.
- Paid social strategy and Meta campaign setup, measurement and iteration.
- Messaging, landing pages and conversion rate optimization.
- Controlled creative experiments and results-led prioritization.
- Email acquisition, segmentation, welcome journeys and lifecycle marketing.
- GA4, PostHog, attribution conventions, event definitions and performance reporting.
02
How I test, measure and improve customer acquisition
Start with the decision the business needs to make. Identify the most important friction and the evidence available. Choose a small enough intervention to learn something useful; if it works, build the system around it. The point isn't activity across every channel. It's an improved outcome you can explain.
Growth marketing case studies
Case studies
Iman EuropeBuilding audiences across streaming, social and email
Audience growth across streaming, social and email.
Arrested DevelopmentA connected digital home and fan growth system
Fan acquisition and lifecycle infrastructure.
Alternative Health AtlantaTwo years of growth marketing and creative testing
Local paid/organic growth and creative testing.
