City of AtlantaTwo consecutive State of Tech wins
Two consecutive State of Tech engagements.
CREATIVE DIRECTION / STRATEGIC COMMUNICATIONS
Creative direction, commercial treatments and RFP strategy.
I develop the strategy, story and finished materials for creative and institutional opportunities that need more than a polished surface. The work includes concept development, commercial director treatments, persuasive presentations, RFP responses, reporting and visual direction.
01
Creative direction, treatments and proposal deliverables
- Creative brief interpretation, concept and narrative development.
- Commercial director treatments, image research and presentation design.
- RFP strategy, proposal structure and executive storytelling.
- Public-sector reports and stakeholder presentations.
- Message architecture, writing, design systems and production-ready assets.
02
From creative concept to persuasive presentation
Whether it's a commercial treatment or a competitive bid, the story must show that the brief was understood, the choices were deliberate, and the outcome is achievable.
Creative strategy and presentation projects
Case studies
ACC Academic ConsortiumA website built for clarity and handoff
Awarded institutional digital-build work.
