Alternative Health Atlanta: two years of cross-channel growth marketing

For a local practice, attention only matters if the right audience can find the business, understand its offer and take the next step. That requires clarity in creative, landing pages, channel measurement and the path to inquiry.

I worked across Meta paid campaigns, social/content strategy, creative development and tests, web and landing-page optimization, email, and performance review. The engagement combined audience-building with ongoing attention to conversion paths and message testing rather than isolated campaigns.

The practice's Instagram following increased from approximately 250 to 5,200 during the engagement—roughly 20.8 times the starting audience. That is follower growth, not a claim that patient count or revenue rose at the same rate.

Creative work improves when it is treated as a testable hypothesis with a clear audience, variable and observable response.